Third Party Survey Results

*Key Statistical Findings of Third Party Survey of American Equestrians in Summer 2025 regarding Calming Supplements*

• Do you use calming supplements?
• Do you think calming supplements make equine sports safer?
• Do you think calming supplements should be permitted in competition?

*1. Market Penetration & Demographics*

– *84.7% usage rate* among equestrian respondents indicates horse calming supplements have achieved mainstream adoption

– Only *12.2% are non-users, with just **3.1% uncertain* – showing the community has formed strong opinions

– This high penetration suggests supplements are considered standard practice rather than experimental

*2. Remarkable Safety Consensus*

– *96.9% believe supplements make horse sports safer* – an extraordinarily high agreement rate

– *100% of current users believe in safety benefits* – perfect consensus among those with direct experience

– Even *83.3% of non-users agree on safety benefits* – indicating benefits are visible even to non-adopters

*3. User vs Non-User Analysis*

*Current Users:*

– 100% believe supplements improve safety

– 94.0% support competition use

– Show remarkable consistency in positive attitudes

*Non-Users:*

– 83.3% believe supplements improve safety

– 83.3% support competition use

– May abstain for reasons other than safety concerns (cost, regulations, personal preference)

*4. Competition Policy Implications*

– *90.8% support permitting supplements in competition*

– *10.6 percentage point difference* between users and non-users in competition support

– Strong *safety-competition correlation*: 92.6% who believe supplements are safer also support competitive use

*5. Response Pattern Analysis*

– *79.6% gave “Yes-Yes-Yes” responses* – the dominant pattern

– Only *1.0% completely opposed* (No-No-No)

– *9.2% are non-users who support safety and competition* – suggesting barriers to adoption beyond belief

*6. Statistical Significance*

– The *17% difference in safety beliefs* between users (100%) and non-users (83.3%) is statistically meaningful

– *Effect size of 10.6%* for competition support between user groups indicates practical significance

– Low uncertainty rate (3.1%) suggests strong, well-formed opinions rather than ambivalence

*Strategic Implications*

1. *Market Maturity*: High usage rates indicate a mature market with established acceptance
2. *Safety Validation*: Universal user consensus on safety provides strong evidence for benefit claims
3. *Regulatory Support*: Broad community support (90.8%) for competition use suggests regulatory acceptance would be welcomed
4. *Conversion Opportunity*: Non-users who believe in safety benefits represent a conversion opportunity
5. *Industry Legitimacy*: Cross-group agreement validates supplements as legitimate tools rather than controversial aids

These data suggest horse calming supplements have achieved remarkable acceptance in the equestrian community, with safety benefits widely recognized even by non-users, creating a strong foundation for continued growth and potential regulatory acceptance in competitive settings.